THE SHORE CLUBPositioning, Branding, Art Direction
The Shore Club, a landmarked art deco building in Miami Beach, is being transformed by Brazilian hotelier Fasano. I led the positioning and brand identity, which references the original architecture and its new Brazilian sensibility. The art direction expresses a luxurious tropical lifestyle of quietude and privacy. Designed at Watson & Company.
PHOTOgraphy: PAMELA HANSEN