SOPHIE MASCATELLO
Half Magic












HALF MAGIC Branding & Packaging,
Launch Campaign
︎ Creative Direction
Launch Campaign
︎ Creative Direction
Film Director: Heidi Bivens
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin
FEATURED ON:
It’s Nice That
It’s Nice That
Mezcal Agua Mágica





AGUA MÁGICA Branding & Packaging
︎ Art & Design Direction
︎ Art & Design Direction
Agency: Mythology
Created with Kim Haxton & Evan Tarry
Created with Kim Haxton & Evan Tarry
Beautycounter: Change Beauty Forever











Agency: Mythology
Created with Audrey Attal
Created with Audrey Attal
Air Company




Agency: Mythology
Designed with Christina Michelitsch
Designed with Christina Michelitsch
Photography: Air Company