SOPHIE MASCATELLO

Half Magic


HALF MAGIC Branding & Packaging,
Launch Campaign
︎ Creative Direction
Agency: Mythology
Created with Audrey Attal, Oliver Shaw,
Margot Lévêque, and Taylor Franklin
Film Director: Heidi Bivens
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin

Casa Bonita

CASA BONITA Packaging
︎ Creative Direction
Agency: Mythology
Created with Bryson Lee
FEATURED ON: The New York Times

Work In Progress


WORK IN PROGRESS
Internal Project
︎ Concept & Creative Direction
Agency: Mythology
Created with design team: Kian Ansari, Bryson Lee, Jae Won Kim, and Ashley George.
FEATURED ON: The Brand Identity

Mezcal Agua Mágica


AGUA MÁGICA Branding  & Packaging
︎ Art & Design Direction
Agency: Mythology
Created with Kim Haxton & Evan Tarry
Director: Fernando Guisa
Photographer: David William Baum
Illustration: Miguel Cardenas
AWARDS: ADC Gold Cube
FEATURED ON:
World Brand Design