SOPHIE MASCATELLO
Sake ONO
![](https://freight.cargo.site/t/original/i/8c393d73ff902d66e78bceb275a3d5bc5b5ebadd75fbda3bfd564bca9c735ec2/sophie-mascatello-sake-ono-1.jpg)
![](https://freight.cargo.site/t/original/i/25f74bf31d466e9db43d84bf489b8074c553abf827fc6b1f4b14a657cb8903a2/sophie-mascatello-sake-ono-2.jpg)
![](https://freight.cargo.site/t/original/i/873c06e9b0bf92553261436ecf0ccd6ad353773f767633fe64388fc5556b2121/sophie-mascatello-sake-ono-3.jpg)
![](https://freight.cargo.site/t/original/i/d0b2595603f4aa5cfb600470591bc796274425428e9e5d951c5742c04f9b0d23/sophie-mascatello-sake-ono-4.jpg)
SAKE ONO Branding & Packaging
︎ Creative Direction
︎ Creative Direction
Half Magic
![](https://freight.cargo.site/t/original/i/913ee4fcd00f94caab37f1f0e9fae257d4880e9c53196dadb21bd21f5284318a/HalfMagic_SophieMascatello_9.jpg)
![](https://freight.cargo.site/t/original/i/2ccb3f19dd273139cbd4b5f2e26335ce39bc94e28255df617f871357bf587fc5/HalfMagic_SophieMascatello_10.jpg)
![](https://freight.cargo.site/t/original/i/e034e44c4ab74316275eefb119c3fd5b0cf4fff066dfafcc74a04d35f4ffc2b5/HalfMagic_SophieMascatello_11.jpg)
![](https://freight.cargo.site/t/original/i/29b561afdd0b434840212cf30d9652c009720541dd43862f5db3fdc3dd2b3240/HalfMagic_SophieMascatello_12.jpg)
![](https://freight.cargo.site/t/original/i/71a6a1fabcbc325f1f1b6b345229a24a9d7b3947b82e0d4494f095cb54f37ea3/HalfMagic_SophieMascatello_13.jpg)
![](https://freight.cargo.site/t/original/i/f226ee875046dfff234fb92fb006efd9b5dbca25b4b41bd028c8dd9d1cf55631/HalfMagic_SophieMascatello_14.jpg)
![](https://freight.cargo.site/t/original/i/8e871e91b26b4de975ff012d3dd59b1d35523bbbc1f6fafddc39fc71a6f05bd9/HalfMagic_SophieMascatello_15.jpg)
![](https://freight.cargo.site/t/original/i/a0afa9a489b11ddc741c48f193a6b2fbeae19c48fc1d9049950616410d060dc4/HalfMagic_SophieMascatello_16.jpg)
![](https://freight.cargo.site/t/original/i/79c070f5341c251460da7ae4d0864556e32f19a29d07366e8f0c58fc9ab16f0f/HalfMagic_SophieMascatello_3.jpg)
![](https://freight.cargo.site/t/original/i/7233be39510b4993dcffd54157bcb0d697e4d62aeb541d689ab7fb6880997700/HalfMagic_SophieMascatello_2.jpg)
![](https://freight.cargo.site/t/original/i/f9cf4cb4c28178af99e8676879e0bd43c01b5f8a13b56eb33d3f9dfc83d1c77a/HalfMagic_SophieMascatello_0.jpg)
![](https://freight.cargo.site/t/original/i/371941b76e362f376e0062ad985b88418622dcafcaf2ab4033ee7397b8d4edab/HalfMagic_SophieMascatello_1.jpg)
HALF MAGIC Branding & Packaging,
Launch Campaign
︎ Creative Direction
Launch Campaign
︎ Creative Direction
Film Director: Heidi Bivens
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin
Casa Bonita
![](https://freight.cargo.site/t/original/i/72359225b35de68fe066b1986d574d62b928b9dc7dc65c256a68832eebfba751/CASA_BONITA_SOPHIE_MASCATELLO_2.jpg)
![](https://freight.cargo.site/t/original/i/3053a17b671f79fd323b998d785f238ec93bfc077eec9c83e20590bed801f7c1/CASA_BONITA_SOPHIE_MASCATELLO_1.jpg)
![](https://freight.cargo.site/t/original/i/15e9201bddf84b9f11c22c7c92f176a9c1277e2b85b7790e1a5be6176664aedf/CASA_BONITA_SOPHIE_MASCATELLO_3.jpg)
CASA BONITA Packaging
︎ Creative Direction
︎ Creative Direction
Agency: Mythology
Created with Bryson Lee
Created with Bryson Lee
FEATURED ON: The New York Times
Work In Progress
![](https://freight.cargo.site/t/original/i/40e70040cb173b4cd9734eeb93e4543bd17ddd471e3c457249fa094f0bc353a8/WIP_25_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/ae333c401e375ec85183294aca4c63b4d0bece46e9f359bfe5cea08ad80d3b6e/WIP_19_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/e35c35ad042e8c2854933f1ce0de3fc6ea69aef795344bac74ea5c6aa2b970a4/WIP_22_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/6ac1c3f57c32db82431418ba6a0f33ab945c8443def282a942b94bd48cc9c646/WIP_2_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/b889222425299a3d73a3c644fc343a9e9b460602275bd37cc1259879f42c704d/WIP_3_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/e53c5f36883fdd021948315d5cfabcce6656bf9c09bf79da0db6ae89a85be837/WIP_4_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/f788183531271dfc052df59d964627195e235193835e2f5ec3da030ea4eb6534/WIP_5_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/d25a855190d9fd534b384ff5a6fbcaef08df6a50aa341a9cff323fb7632cdd47/WIP_8_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/e19c20cec6ed026c4fed53b9380b64787bc8b1ceb1d51abc8ed4091ea3b3fc8e/WIP_10_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/ec0a6e908f912aec53d9eb9fe8bb524f81ed95f6a6fc8c931e47a3949b8a9ac2/WIP_11_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/5497630a55885cd77bb948bca37ca3d7abe91d98d40ac67f57bcc5e34e3e1c40/WIP_12_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/b5cd93c1796d88ae23d13636a29643a777243ee9a196582628b1ad27200b0222/WIP_13_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/a9e39ce7eeaea143cc3c64d13eae756651819430085468f704f15fb6648f4649/WIP_14_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/a462254a62d7c880830d4c7b09a650e3c78b9e6e15d003ac1cee080a5f62cfa3/WIP_15_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/49af86933b3db79ae996ad33da39428b3bd584ea3d5a66f4f40c720aa741f0eb/WIP_16_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/214961418f49b809dc1aa8d7d9de5042b95b0ad9d200a762ddc4e037f7b0a3b0/WIP_20_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/7fa003b591b02feae316fce97de5bd0988b7d2808a40fecdff7df896845d1cba/WIP_21_2000x1333.jpg)
![](https://freight.cargo.site/t/original/i/f13cac412b9a0f5c8411e6762d84941725baa46dac568dd2066e1b29f273f375/WIP_23_2000x1333.jpg)
WORK IN PROGRESS
Internal Project
︎ Concept & Creative Direction
Internal Project
︎ Concept & Creative Direction
Agency: Mythology
Created with design team: Kian Ansari, Bryson Lee, Jae Won Kim, and Ashley George.
Created with design team: Kian Ansari, Bryson Lee, Jae Won Kim, and Ashley George.
FEATURED ON: The Brand Identity