Half Magic
![](https://freight.cargo.site/t/original/i/913ee4fcd00f94caab37f1f0e9fae257d4880e9c53196dadb21bd21f5284318a/HalfMagic_SophieMascatello_9.jpg)
![](https://freight.cargo.site/t/original/i/2ccb3f19dd273139cbd4b5f2e26335ce39bc94e28255df617f871357bf587fc5/HalfMagic_SophieMascatello_10.jpg)
![](https://freight.cargo.site/t/original/i/e034e44c4ab74316275eefb119c3fd5b0cf4fff066dfafcc74a04d35f4ffc2b5/HalfMagic_SophieMascatello_11.jpg)
![](https://freight.cargo.site/t/original/i/29b561afdd0b434840212cf30d9652c009720541dd43862f5db3fdc3dd2b3240/HalfMagic_SophieMascatello_12.jpg)
![](https://freight.cargo.site/t/original/i/71a6a1fabcbc325f1f1b6b345229a24a9d7b3947b82e0d4494f095cb54f37ea3/HalfMagic_SophieMascatello_13.jpg)
![](https://freight.cargo.site/t/original/i/f226ee875046dfff234fb92fb006efd9b5dbca25b4b41bd028c8dd9d1cf55631/HalfMagic_SophieMascatello_14.jpg)
![](https://freight.cargo.site/t/original/i/8e871e91b26b4de975ff012d3dd59b1d35523bbbc1f6fafddc39fc71a6f05bd9/HalfMagic_SophieMascatello_15.jpg)
![](https://freight.cargo.site/t/original/i/a0afa9a489b11ddc741c48f193a6b2fbeae19c48fc1d9049950616410d060dc4/HalfMagic_SophieMascatello_16.jpg)
![](https://freight.cargo.site/t/original/i/79c070f5341c251460da7ae4d0864556e32f19a29d07366e8f0c58fc9ab16f0f/HalfMagic_SophieMascatello_3.jpg)
![](https://freight.cargo.site/t/original/i/7233be39510b4993dcffd54157bcb0d697e4d62aeb541d689ab7fb6880997700/HalfMagic_SophieMascatello_2.jpg)
![](https://freight.cargo.site/t/original/i/f9cf4cb4c28178af99e8676879e0bd43c01b5f8a13b56eb33d3f9dfc83d1c77a/HalfMagic_SophieMascatello_0.jpg)
![](https://freight.cargo.site/t/original/i/371941b76e362f376e0062ad985b88418622dcafcaf2ab4033ee7397b8d4edab/HalfMagic_SophieMascatello_1.jpg)
HALF MAGIC Branding & Packaging,
Launch Campaign
︎ Creative Direction
Launch Campaign
︎ Creative Direction
Film Director: Heidi Bivens
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin