Half Magic

HALF MAGIC Naming, Branding & Packaging, Launch Campaign
︎ Creative Direction

Agency: Mythology
Created with Audrey Attal, Oliver Shaw,
Margot Lévêque, and Taylor Franklin

Film Director: Heidi Bivens
Director of Photography: Marcell Rév
Product Photography: Sergiy Berchuk
Artwork: Sara Rabin

FEATURED ON: The Dieline, It’s Nice That 
AWARDS: Art Director’s Club Silver Cube; Dieline Best of Health, Beauty and Personal Care & Plastic-Free Innovation of the Year